#61 | Mitchell Kersting (WorK Architecture) - Architecture Meets Entrepreneurship: The Rise of WorK
Description
What does it take to quit your job, start an architecture firm with no safety net, and reshape how an entire city thinks about development? Sam sits down with Will Hogan, founder of Work Architecture and Framework, to unpack the scrappy beginnings of his firm, why he chose to buy a $30,000 building in Portland, and how he turned small projects into $40 million developments.Will shares stories of driving weekly between Charleston and Louisville while broke and newly married, building his firm brick by brick, and why he believes Louisville’s culture of complacency needs disruption. They dive into the role of data, visualization, and pre-development modeling in shaping projects, the challenges of growing a team without “specializing,” and how competition (or the lack of it) changes everything from restaurants to housing.If you care about architecture, entrepreneurship, or how bold risks shape cities, this conversation is equal parts raw, inspiring, and practical.
United States
